Instagram gets serious about advertisers

Instagram gets serious about advertisers

by Jenny on August 14, 2015 Comments Off on Instagram gets serious about advertisers

Photo and video sharing app Instagram has announced new ad formats for businesses and marketers to advertise on its platform. The company first debuted ad capabilities last year, and it is now expanding on this. Users will be able to learn about a product or service and then “take action directly from an ad to sign up on a website, buy a product, or download an app.”

People love Instagram b/c of the visual content and following things they love like images of nature, travel, fashion, food, etc. Working with Facebook will enable advertisers to reach people on Instagram based on demographics and interests, as well as information businesses have about their own customers.

Would it make sense for your company to explore advertising on Instagram? Social Media advertisement offers businesses insights that other advertising platforms cannot as well as the opportunity to be seen on platforms that have high volume traffic. Sounds like a win – win to me!

Read More Here (Source: Marketing Interactive)

Instagram gets serious about advertisers

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

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