Photo and video sharing app Instagram has announced new ad formats for businesses and marketers to advertise on its platform. The company first debuted ad capabilities last year, and it is now expanding on this. Users will be able to learn about a product or service and then “take action directly from an ad to sign up on a website, buy a product, or download an app.”
People love Instagram b/c of the visual content and following things they love like images of nature, travel, fashion, food, etc. Working with Facebook will enable advertisers to reach people on Instagram based on demographics and interests, as well as information businesses have about their own customers.
Would it make sense for your company to explore advertising on Instagram? Social Media advertisement offers businesses insights that other advertising platforms cannot as well as the opportunity to be seen on platforms that have high volume traffic. Sounds like a win – win to me!
Read More Here (Source: Marketing Interactive)
