7 Mistakes Causing B2B Marketing Automation Failure

Is Your Marketing Automation Failing? Learn The Reasons Why….

by Jenny on October 15, 2015 Comments Off on Is Your Marketing Automation Failing? Learn The Reasons Why….

What are the most common reasons your marketing automation may not be living up to expectations? First we should go back to the time before you decided to invest in automation.

Here are 5 critical questions you need to ask before entering the realm of automation:

  1. Are we really prepared for automation?
  2. Have we defined our objectives for marketing automation?
  3. Do we have resources in place to create tons of quality content…ongoing?
  4. Is there already a clearly outlined marketing process that we can now automate?
  5. Is our sales and marketing aligned to take advantage of automation and nurture quality leads?

The problem is many organizations that actually did answer “No” to these questions, still decided to move forward and now struggle with what to do with it.

The specific reasons for marketing automation non-performance will vary from one organization to another, but here are the top 7 reasons for failure across a majority of B2B companies that use automation. View Here (Source: B2C)

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyIs Your Marketing Automation Failing? Learn The Reasons Why….