Small Businesses Make The Jump To Marketing Automation

Small Businesses Make The Jump To Marketing Automation

by Jenny on November 5, 2015 Comments Off on Small Businesses Make The Jump To Marketing Automation

A majority of small-businesses are now buying marketing automation software that will allow companies to reach more shoppers for the first time, according to a new report by research firm Software Advice, a division of Gartner.

According to the survey, a little less than half (47%) of small-business buyers are still using manual methods to manage their marketing efforts; 17% use industry-specific software; 15% use CRM software; 8% use email marketing software; and only 2% now use marketing automation software.

What is the top reasons small businesses are now willing to leverage marketing automation? Increase lead management (27%); not satisfied with it’s current system (15%); enhanced features (13%); and company expansion (10%).

Some of the top features marketing automation software offers small businesses are contact management (74%), email marketing (55%), lead tracking (43%), “drip” marketing campaigns (39%) and follow-up management (38%).

Industries now looking for marketing automation software for the first time are real estate (37%), consulting (11%), manufacturing (5%), retail (4%), insurance (4%) and software/IT (3%).

(Source: Look Book)

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

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