In the last decade, American society has undergone a transformation brought on by a world of accelerated change. A recession, increased global conflict, political tension and most of all, the technological revolution, have exacerbated this. All of these factors have altered our nation’s cultural and social views and called into question one of the most basic American ideals: our definition of success and individuals’ aspirations when seeking fulfillment.
For more than a century, American Express has reflected society’s hallmarks of achievement, and enabled its Cardmembers to attain the attributes of success. Recognizing a shift in the life priorities and aspirations of its Cardmembers, American Express commissioned The Futures Company to explore the evolution of success and what it means today.
We found that today’s Americans have recalibrated the linear path to which previous generations once aspired. In its place, people are embarking on a route full of twists, turns, detours and side trips. These surprising and sometimes unplanned roads to success have become so frequent, that most Americans expect and in many cases are embracing them. As a result, we dubbed this project: the ‘LifeTwist’ Study. Read more of this independent report commissioned by American Express
