Are you someone who needs to feel like a company truly cares about you? In business, customer service isn’t the only thing that is important. Quality, value, pricing, availability, accuracy, location, meeting deadlines, keeping promises, usefulness and a myriad of other things are important to customers. But customer service is the icing on the cake and, really, it’s the stuff that holds the cake together too. If all things were equal between two businesses offering the same products or services, you almost certainly would go with the business that offered better customer service and was more personable. Cost is certainly important but how we are treated could be equally as important.
Customer service and customer loyalty go beyond how customers are treated in one off encounters. If we really want to build a loyal customer base it requires taking care of the immediate needs of customers as well as staying on their radar long term, so they don’t forget about us when they do need what we have to offer.
Click To Read More (Source: B2C)