To Build Customer Loyalty, Pay Attention

To Build Customer Loyalty, Pay Attention

by Jenny on July 30, 2015 Comments Off on To Build Customer Loyalty, Pay Attention

Are you someone who needs to feel like a company truly cares about you?  In business, customer service isn’t the only thing that is important. Quality, value, pricing, availability, accuracy, location, meeting deadlines, keeping promises, usefulness and a myriad of other things are important to customers.  But customer service is the icing on the cake and, really, it’s the stuff that holds the cake together too.  If all things were equal between two businesses offering the same products or services, you almost certainly would go with the business that offered better customer service and was more personable.  Cost is certainly important but how we are treated could be equally as important.

Customer service and customer loyalty go beyond how customers are treated in one off encounters. If we really want to build a loyal customer base it requires taking care of the immediate needs of customers as well as staying on their radar long term, so they don’t forget about us when they do need what we have to offer.

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To Build Customer Loyalty, Pay Attention

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyTo Build Customer Loyalty, Pay Attention