What’s Hot for Email Marketing This Year?

What’s Hot for Email Marketing This Year?

by Jenny on February 19, 2015 Comments Off on What’s Hot for Email Marketing This Year?

Even as new ways for marketers to reach their audiences continue to emerge and gain popularity, email marketing remains one of the most effective online strategies for growing your business.

In fact, recent research from leading industry firms finds that:

  • There are 2.5 billion email users worldwide.
  • Seventy-two percent of U.S. adults online send or receive emails via smartphone at least weekly.
  • Email is the preferred channel for receiving commercial messages for 68 percent of consumers.
  • Eighty-one percent of online shoppers in the U.S. are more likely to make both online and in-store purchases due to emails based on previous shopping preferences and behaviors.
  • Nineteen percent of consumers — about 1 in 5 — read every email newsletter they receive, just to see if there’s an offer in them.

This is great news for small business, since email marketing is among the most affordable and accessible methods. But like all things digital and marketing, the specifics of effective, successful email marketing evolve over time.  Read More

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyWhat’s Hot for Email Marketing This Year?