Market research was once the purview of only big companies. If you weren’t a Fortune 1000 brand, investing in any form of customer research was outside the scope of what many businesses could afford. Today, advances in market research technology have opened a whole range of services to even the smallest businesses. Small enterprises and soloprenuers routinely test ideas before they take them to market, saving tens of thousands of dollars and years of time developing products and services that fall flat with the market.
If you haven’t used market research to help steer the growth of your business, here’s a look at how it can help you achieve your marketing, SEO, and financial goals.
How market research intersects with content and SEO
Launching a market research initiative to support your digital marketing campaign
What’s the role of competitor research?
Market research impacts your product or service mix
A note on data analytics package overdosing
