Why Knowing Your Audience Is The Key To Success

Why Knowing Your Audience Is The Key To Success

by Jenny on October 16, 2014 Comments Off on Why Knowing Your Audience Is The Key To Success

Market research was once the purview of only big companies. If you weren’t a Fortune 1000 brand, investing in any form of customer research was outside the scope of what many businesses could afford. Today, advances in market research technology have opened a whole range of services to even the smallest businesses. Small enterprises and soloprenuers routinely test ideas before they take them to market, saving tens of thousands of dollars and years of time developing products and services that fall flat with the market.

If you haven’t used market research to help steer the growth of your business, here’s a look at how it can help you achieve your marketing, SEO, and financial goals.

How market research intersects with content and SEO

Launching a market research initiative to support your digital marketing campaign

What’s the role of competitor research?

Market research impacts your product or service mix

A note on data analytics package overdosing

 Read More


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyWhy Knowing Your Audience Is The Key To Success