3 Reasons to Do an Employee Satisfaction Survey

by Jenny on December 17, 2013 Comments Off on 3 Reasons to Do an Employee Satisfaction Survey

Regular communication with your employees about their satisfaction is a good investment for all involved. Annual employee satisfaction surveys can drive profits and keep those who work for you happy.

In July 2003, the Corporate Leadership Counsel published a white paper; Linking Employee Satisfaction with Productivity, Performance, and Customer Satisfaction. While these concepts were not necessarily groundbreaking, the messages remain as true and relevant today as they were when written.

–           Gallup reports that highly satisfied groups of employees often exhibit above-average levels of the following characteristics:

  • Customer Loyalty (56 percent)
  • Productivity (50 percent)
  • Employee Retention (50 percent)
  • Safety Records (50 percent)
  • Profitability (33 percent)

Between 40 and 80 percent of customer satisfaction and loyalty is determined by the customer-employee relationship, depending upon the industry and market segment. At Sears, employee satisfaction accounts for 60 to 80 percent of customer satisfaction.

(www.corporateleadershipcouncil.com, 2003)

“Over 40 percent of companies listed in the top 100 of Fortune magazine’s ‘America’s Best Companies to Work For’ also appear on the Fortune 500.”

Below are a few of the main benefits of conducting these surveys. It’s important to tailor the process to your particular business and industry, and be able to modify the surveys over the course of the changing years.

1. Monitor Changes in Personnel

Whether it’s due to turnover, an evolving economy or life changes such as marriage, death and children, your employees will change. Monitoring the trends and unexpected events can help you plan for the future concerning everything from insurance plans to how much space you need. In addition, responding to the reasons for change may help you in improving employee retention.

2. Discover the Source of Problems

Challenges can arise at all levels of your business, from top to bottom. Uncovering typical issues like punctuality and disagreements, as well as illegal activity and abuse, is easier when conversations are taking place. Have discussions about what you find with managers, and encourage them to talk to their teams about what you’ve found.

3. Idea Generation and Sharing

Good ideas can come from anyone in your employ. Opening the table can allow you to tap into resources you didn’t even know you had. People might take the opportunity of a survey to describe exciting innovations, and you can, in turn, share them with others. Ultimately, this can increase productivity and improve your profits.


Employees are not drones, and will respond well to a request for their feedback. Annual employee satisfaction surveys should become an invaluable part of your company’s operations.

Share this post:


Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

Jenny3 Reasons to Do an Employee Satisfaction Survey