How to Make a Marketing Analytics Mindset Stick

by Jenny on December 19, 2013 Comments Off on How to Make a Marketing Analytics Mindset Stick

“Making the marketing analytics mindset stick across the organization doesn’t happen automatically.”

Adopting an analytic mindset is vital to success, but it doesn’t happen automatically. Managing this adaptation process can be challenging, but I found this article that gave seven key tips that will help tremendously. Among these principles are: bluntness, honesty, and goal setting.  Read about how these  principles can make a marketing analytic mindset stick by clicking here.


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

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