Big Data Resources

by Jenny on April 14, 2016 Comments Off on Big Data Resources

As the world of consumer data continues to shift and evolve, it can be a full time job keeping up current trends and strategies. In fact, IT IS a full time job; which is why we’ve built a team of developers, analysts, and self-proclaimed “Data Geeks” to ensure we stay at the forefront of our industry.

One key benefit of us working so hard every day to understand data is that, now you don’t have to.

The more we at MacKenzie Corp. engage with data-driven companies, the better we understand the challenges associated with translating statistical analysis into consumable, actionable insights.

The results sought by our clients are not the results of market research, per se; rather they are the results of leveraging that market research to guide their business decisions. When this happens, our clients are equipped to achieve the results they really want; growth and development.

A peek down the Big Data rabbit hole reveals an abyss of possibilities and potential. This can present a problem, prompting feelings of being overwhelmed or “buried in data.” Seeing as how the most beneficial application of data is focused and targeted, we feel it’s a better approach to identify a pressing issue then put data to work for you.

In an effort to help our peers better understand the process of leveraging data analytics in day-to-day business operations, we’ve released a series of white papers intended to shed light on a few of our key services.

Having seen first-hand the varying degrees of understanding when it comes to data and analytics, we offer “Overview” versions and “Detailed” versions of our resources. Wherever you’re at on your data journey, we have something to help the conversation move forward.

Get your FREE downloads by visiting our Resources Page (click here).

It only takes a quick second to submit your name and email, and presto – you’re on your way. Oh, and we promise to keep your contact info in the vault. We just like to continually grow our network of like-minded professionals.

Best of luck, and happy reading!


Do you have ideas for helpful material or subject matter? I’m all ears! Give me a shout and share your thoughts. Our main goal at MacKenzie is to help you get where you want to go.

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

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