New-Look Millennials? A study about spending

by Jenny on March 15, 2016 Comments Off on New-Look Millennials? A study about spending

We at MacKenzie have an incredibly busy year ahead of us, and we are all super excited about it!

Aside from the usual hustle-and-bustle of helping our clients solve their business problems, we are challenging ourselves to better understand the expansive, ever-changing world of consumer behavior.

So throughout the year we are planning a series of original studies to cover a variety of industry-specific topics and trends. In an effort to help our partners, colleagues and friends we look forward to sharing our results presented in compelling, creative ways.

It’s my pleasure to introduce the first of our original MacK Studies; “New-Look Millennials?”

Our intent was to scratch the surface of when and why Millennial consumers choose to SPEND, HOLD, or SAVE their money. To do so, we presented respondents with a variety of purchase opportunities and allowed them to make their decision, and then answer a follow-up question based on their choice.

We distributed the online survey to over 250 anonymous Millennials across the United States, and let’s just say we got our money’s worth! (ba-dum-chh)

You think you know Millennial consumers? Check out our results and see for yourself.

For your free copy of our “New-Look Millennials?” results download, check out our resources page. There you can find this, our featured download, along with a few others white papers we have available.

Keep an eye out for the next study in our series. Ultimately we hope to produce content that is relevant to you so if you have a great idea for a panel study topic feel, don’t hesitate to reach out!

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyNew-Look Millennials? A study about spending