We at MacKenzie have an incredibly busy year ahead of us, and we are all super excited about it!
Aside from the usual hustle-and-bustle of helping our clients solve their business problems, we are challenging ourselves to better understand the expansive, ever-changing world of consumer behavior.
So throughout the year we are planning a series of original studies to cover a variety of industry-specific topics and trends. In an effort to help our partners, colleagues and friends we look forward to sharing our results presented in compelling, creative ways.
It’s my pleasure to introduce the first of our original MacK Studies; “New-Look Millennials?”
Our intent was to scratch the surface of when and why Millennial consumers choose to SPEND, HOLD, or SAVE their money. To do so, we presented respondents with a variety of purchase opportunities and allowed them to make their decision, and then answer a follow-up question based on their choice.
We distributed the online survey to over 250 anonymous Millennials across the United States, and let’s just say we got our money’s worth! (ba-dum-chh)
You think you know Millennial consumers? Check out our results and see for yourself.
For your free copy of our “New-Look Millennials?” results download, check out our resources page. There you can find this, our featured download, along with a few others white papers we have available.
Keep an eye out for the next study in our series. Ultimately we hope to produce content that is relevant to you so if you have a great idea for a panel study topic feel, don’t hesitate to reach out!