For Consumers, Data Is A Matter Of Trust

by Jenny on April 18, 2016 Comments Off on For Consumers, Data Is A Matter Of Trust

With the growing acceptance of big data and what it can achieve for companies, more businesses are looking to secure additional types of data from consumers in order to leverage the insights to further improve the company’s products and services. Understanding what consumers think and feel about their personal data — including the confidence level the customer has placed in a company’s ability to protect that information, has also become part of the definition of big data.

Read More (Source:

Share this post:


Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyFor Consumers, Data Is A Matter Of Trust