Lead Generation Through Market Research and Social Automation Tools

by Jenny on December 2, 2015 Comments Off on Lead Generation Through Market Research and Social Automation Tools

If you have a marketplace for prospective customers, the best way to profit is by effectively targeting your sales approach so you are talking to the right company and/or person. This requires more than basic industry knowledge, you also need to know the right companies to approach, the right people to talk to, and the best way to be persuade them. Sales and marketing professionals in small and medium enterprises can leverage the power of cloud-based and big data tools to effectively bring their message across. Manually doing research might be tedious and time-consuming, but as Business Intelligence and automation evolves, it promises to change all that.

Leveraging Social Media has also become another platform / tool to leverage. The social network for business professionals, LinkedIn, can be valuable for targeting prospects. Building out a profile that scores a 100% completion, seed your network with the advanced search tools, join discussion groups, and actively participate in topics posted on the forum are great ways to leverage the network. Check out this full article on how to increase Lead Generation as technology continues to evolve.

Read More (Source: Forbes)

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyLead Generation Through Market Research and Social Automation Tools