March Madness Predictive Analytics

by Jenny on March 21, 2014 Comments Off on March Madness Predictive Analytics

It’s that time of year again!  Predictive modeling plays an important role in what actions your customers may take. Another great way to leverage this data is harnessing information for filling out your NCAA tournament March Madness bracket. ”The Power Rank” has provided statistical odds on teams in the big dance. Probabilities are calculated based on college basketball rankings, which result from crunching over 10,000 numbers. Filling out your tourney bracket is a combination of art and math. There are always cinderella stories in the early rounds but teams the analytics like are usually the favorites to cut down the nets in the Final Four. Who said crunching numbers was boring? This awesome module is updated as the games continue and once again show the power of algorithms and harnessing BIG DATA! We promise you will not find a more creative tool to use while filling out your bracket!

Will your team win?

Check it out for yourself and enjoy the big dance!

View Tournament Predictions


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

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