Don’t forget to Save the Date!
We are looking forward to attending the Marketing Research Association’s Annual Conference in San Diego from June 4th – 6th. They have put together a fantastic line up of speakers covering a wide variety of topics.
Here are a few of the sessions that we are looking forward to attending:Technology Exchange: What’s Next for Marketing Research? A panel session of industry thought-leaders will explore “what’s next” for the marketing research industry in 2012 and beyond. The discussion will expand on many of the conference highlights, including the impacts of DIY, big data, social media, mobile and more.lively session! Social Media Research: Blending Traditional and New Research Methodologies for Maximum Results Jacqueline Anderson, Director, Product Development for Social Media and Text Analytics, J.D. Power and Associates Learn how social media research can be used to augment traditional research methodologies. Using real client case studies we will walk through specific examples of how social media can be used in conjunction with existing research programs. Two case studies will be reviewed including using social to explore concepts uncovered in focus group research as well as using social to add insight to trended quantitative tracking studies. Improving Sales Conversions through Data Integration Methods Cheryl Harris, Ph.D, Chief Research Officer, Decisive Analytics, LLC In this case study we will discuss how a data integration model was developed to determine how best to increase sales conversion rates for a high-traffic website. The project included data from many sources, including advanced Web analytics, behavioral data, survey intercepts, and usability data. The challenges associated with evaluating available software to perform multiple data source analytics, building custom software solutions, and testing models for performing flexible analytic scenarios will also be discussed.
Visit the MRA website for a complete conference schedule