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Press Release

by Jenny on April 17, 2012 Comments Off on Press Release


IRVINE, CALIFORNIA, April 17, 2012 – (April 2, 2012 – Irvine, CA) MacKenzie Corporation proudly announces the launch of its new website at  Partnering with Orange County-based, Talent Evolution, MacKenzie has designed a website that brings a fresh approach to a company celebrating 25 years of excellence in data analytics and marketing research.

In deciding to go through a website overhaul, Director of Business Development, Jennifer Dinnen and Director of Operations,Katie Ruckerset out to create a site that offers a clear picture of MacKenzie Corporation’s services and new company direction.  “We have some very exciting changes occurring right now at MacKenzie and we thought this was the perfect time to update the website to reflect our enhanced service offerings and leadership transition”, states Dinnen.

Paired with a Search Engine Optimization (SEO) strategy to help potential clients better find MacKenzie on the Internet, Dinnen adds, “I also want our site to be a place where people come for valuable information about the market research industry”.

Dinnen and Rucker outline the new site’s top features to be:

  • The clean, modern aesthetic that better represents the current and future direction of the company.
  • A user-friendly and interactive experience that showcases the company’s services effectively and creatively to clients (both existing and prospective).

Rucker expects the new site will be a great sales tool.  “I am proud to send people to the new site”, she exclaims, “ and I hope that many business prospects find us through our site”.

Dinnen and Rucker will measure the success of the new website by tracking Google Analytics and claim to have only one regret, “We wish we would have made the decision to do a website redesign earlier”.


MacKenzie Corporation provides companies a comprehensive business perspective with services including: customer and market analysis, data analysis, strategic marketing campaigns and a unique blend of curiosity and creative analytics.  For 25 years, MacKenzie Corporation has helped companies fully understand and better communicate with their customers.  MacKenzie Corporation is a member of the American Marketing Association, Market Research Association, the Family Business Council at Cal State Fullerton and Irvine Chamber of Commerce.


Talent Evolution is a digital marketing and social media agency that provides a full suite of solutions for businesses to successfully create and manage online and social media marketing.  Through consultation, training and/or complete project management, Talent Evolution helps businesses truly evolve and get ahead in the competitive digital and social media world.




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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

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