Mobile Tops Desktop for Social Sharing

by Jenny on August 1, 2013 Comments Off

Mobile is the place where users do a bulk of their social sharing, according to June 2013 research from ShareThis, a social sharing application platform, which monitored social activity across 2.4 million sites within its network. Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.

Looking at the various social sites, Facebook dominated social shares on both desktop and mobile, at 56.5% and 60.3%, respectively. However, the remainder of sharing on desktop was reasonably distributed across sites. Email took almost 10% of desktop shares, followed by Twitter and Pinterest. On mobile, by comparison, Twitter and Pinterest beat out all other networks—except Facebook—for social shares by a good margin, with Pinterest taking an impressive 18.9% of mobile social sharing.

iPhone is the top social sharing device

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Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.