When customers feel taken care of they’re more inclined to buy from you again. Since studies have shown that it costs 6 to 7 times more to acquire a new customer than keep an old one, beating your competition depends on customer loyalty. Which is why I enjoyed this article that discusses the practices that companies need to implement in order to remain the preferred brand to their customers. One of the most prevalent themes that you will notice in the article is the role of technology. Company’s wishing to build their loyal customer base can benefit greatly from implementing technology to accumulate and assess data. This data can then be used as market research, helping a company to learn as much about their customers as possible. Take a look at the rest of the article for more information on how to ramp up your customer loyalty presence in the 2014.