Reviving Customer Loyalty in 2014

by Jenny on January 30, 2014 Comments Off on Reviving Customer Loyalty in 2014

When customers feel taken care of they’re more inclined to buy from you again. Since studies have shown that it costs 6 to 7 times more to acquire a new customer than keep an old one, beating your competition depends on customer loyalty. Which is why I enjoyed this article that discusses the practices that companies need to implement in order to remain the preferred brand to their customers. One of the most prevalent themes that you will notice in the article is the role of technology. Company’s wishing to build their loyal customer base can benefit greatly from implementing technology to accumulate and assess data. This data can then be used as market research, helping a company to learn as much about their customers as possible. Take a look at the rest of the article for more information on how to ramp up your customer loyalty presence in the 2014.


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyReviving Customer Loyalty in 2014