Are there time constraints associated with the research project?

by Jenny on February 5, 2014 Comments Off on Are there time constraints associated with the research project?

A few months ago, I posted an article entitled Successful Surveys: Ask the Right Questions which offers a focused approach to developing a successful research project. Here I’d like to discuss the fourth concept listed in the original article; considering time restraints associated with the research project.

A predictive study intended to determine customer preference for future product development can have a longer run-time and feature detailed research questions. Here the data collected may not be intended for immediate use, so the project timeline can be flexible or drawn out. However a study to determine the current state of customer satisfaction to assist with immediate decision making within that quarter should offer respondents a succinct survey instrument to help expedite the data collection and analysis process. Considering potential time restraints will help establish a realistic project schedule, which will keep the research efforts focused and organized. To examine this concept further, consider the following:

The Oklahoma City Thunder (NBA) touts one of the top fan-friendly atmospheres in all of sports; partly because they have some of the most satisfied fans. Since its inception in 2008, the OKC Thunder organization has communicated its intent to offer a fan-friendly experience through:


–  “T.E.S.T US” Campaign

  • Talk
  • Email
  • Suggestion Box
  • Text

–  Two (2) Independent Companies Running Fan-Intercept Survey Research Programs [on-site, fan-intercept surveys]

  • Prior to home games
  • During home games
  • After home games (online)

These research efforts provide current, relevant fan-feedback to the Thunder organization allowing for immediate action to be taken. A problem can be recognized AND addressed before the season is over. If they wait until next season, it could be too late. The Thunder organization uses fan-feedback to immediately influence internal decision making, therefore the research project must adhere to a strict predetermined timeline in order to maximize the effectiveness of the research.

Are there time constraints associated with the research project

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyAre there time constraints associated with the research project?