The Haves and Have-Nots of Predictive Marketing

by Brent Williams on October 13, 2016 Comments Off on The Haves and Have-Nots of Predictive Marketing

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers.

But now, thanks to new technology and industry innovation, predictive marketing is becoming more and more available to businesses of any size, which is why Windsor Circle recently compiled a survey of 256 small, medium and large-sized retailers to see exactly how they are using predictive marketing to currently aid their businesses and how they plan on using it in the future.

“Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle. “Technology has granted more retailers that power in recent years by enabling them to harness customer data and use it to build marketing campaigns with personalized messaging around their customers’ buying habits.”



Brent Williams is Brand Development Manager at MacKenzie Corporation. His optimism is contagious, and he brings a unique energy to all of his projects. He whole heartedly believes a brand should speak more through action, less through words. This mentality helps promote attention to detail, teamwork, and a goal-oriented focus. While Brent carries an “outside the box” mentality, his ideas are conceptually based on his formal business education and extensive work experience. He earned his Bachelor’s Degree with an emphasis in Marketing from CSU San Marcos, and has worked as a Research Consultant for top-tier organizations such as the National Football League, Red Bull USA, and many others.

Brent WilliamsThe Haves and Have-Nots of Predictive Marketing