Turning Your Business Into An Analytics-Driven One

by Jenny on June 16, 2015 Comments Off

I am completely amazed at the impact analytics is having on organizations today. Big data combined with faster processor speeds and innovative analytic tools are truly changing the world. Using these new found data sources and tools, analytics has created radical improvements in detecting fraud, part failure, churn and countless other outcomes, drastically impacting the bottom line of a few leading organizations.

Unfortunately, I also continuously see examples of organizations failing to take advantage of this changing analytic landscape. Many, of course, fail to make solid investments in analytics, resulting in a huge competitive disadvantage. But, many other organizations have made investments. They have purchased tools, hired solid analytic teams and often tried to create a data-driven culture. But their ability to act on the analytic insights is painfully slow, certainly much slower than the pace today’s business requires.

Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.