The future is programmatic but eclectic talent is still key to transforming brands

by Jenny on June 4, 2015 Comments Off

The headline theme for the summit is unravelling a decade of digital disruption. So how has this digital disruption influenced the structure of agencies and the kind of talent we recruit?

First, though, let’s just think about that word disruption. Do you consider disruption to be good, bad or completely neutral? The answer might depend on where you work. If you work at an established company, it’s easy to hear disruption as a menacing adjective, but if you’re working in a challenger environment, you might welcome it.

The truth is disruption is completely neutral. It’s how you react to it that matters. Media agencies were first formed as a result of disruption of the old full-service agency model. We welcomed disruption then and relished the challenges it threw up. It’s important to do the same now – to embrace change and respond to it quickly.

Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.