What Changes Will Millennials Force Brands to Make in 2014?

by Jenny on January 16, 2014 Comments Off on What Changes Will Millennials Force Brands to Make in 2014?

Millennials have been recognized as perhaps the most influential and active consumer market.  As this generation gets older, has children, and builds families, brands are being affected.  This socially aware generation is demanding more from the companies that they have trusted in the past.  As consumers begin to expect more from their brands, companies will have to start answering the call in order to keep up.  Read more about this evolving shift in consumerism here.


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyWhat Changes Will Millennials Force Brands to Make in 2014?