Businesses and organizations are realizing the potential of their online presence. In order for this potential to be maximized, company strategies need to be optimized and directionally focused. Cloud provides massive analytical opportunities for businesses that choose to adopt its powerful services. A recent survey indicated that 1 out of 5 organizations that have implemented cloud are using its abilities to successfully gain a competitive advantage. Cloud increases the accessibility of valuable data that is being used to make better decisions at every level of an organization. To read more on how to use cloud to tap into the potential of your company’s web presence, read this article.