Who Do Digital Consumers Trust With Their Personal Data? [Infographic]

by Jenny on October 15, 2013 Comments Off

In the online world, you often need to give personal data to get information from retailers, banking institutions, and healthcare organizations. So, of those three, which do online consumers trust the most with their personal data?

To find out, Infosys recently studied 5,000 consumers in five countries, then created a whitepaper and an infographic from its findings.

Consumers still prefer sharing personal data face to face with healthcare corporations, retailers, and banking organizations, it found.

A whopping 95% of those surveyed prefer to share their personal data in person at their doctor’s office, and only 63% are used to the idea of sharing information online.

In the retail sector, 75% of those surveyed are used to idea of sharing information online. However, 72% said “the online promotions or emails they receive don’t speak to their personal interest or needs.”

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Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.