Recent studies show that organizations expect to increase the amount of their budget being spent on marketing analytics from 6% to 10%, over the next three years. This information illustrates that companies are realizing the importance of compiling and studying information on their marketing efforts. While companies are taking the initiative to gather this information, they are not using it for as much as they should be. Appropriate adjustments based on analytical findings transfer all the way to the organizational level. Read more here for tips on how to best utilize the information acquired from marketing analytics.
Secrets of Successful Marketing Analytics Adoption
by Jenny on December 30, 2013 Comments Off on Secrets of Successful Marketing Analytics Adoption
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Jenny
Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.